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What is a trademark?

A trademark is a word, phrase, symbol, design, or a combination thereof, which identifies and distinguishes the source of the goods of one company or party from those of another. Famous examples of trademarks include the word "Nike," the phrase "Just do it," and the "Swoosh" logo, which are all trademarks of Nike Corporation.

A service mark is the same as a trademark, except that it identifies and distinguishes the source of the service rather than the product. Throughout this website, the terms "mark" and "trademark" refer to both trademarks and service marks.

Owning a trademark or service mark grants the owner the exclusive right to identify their goods and/or services with that mark.


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