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Requirements for Registering a Trademark - Properly Preparing a Trademark ApplicationThere are many requirements for registering a trademark which are all satisfied if the trademark application is properly prepared. The following are the requirements and steps to getting a trademark.
The "drawing," which is a depiction of the applicant's trademark, must show the mark as it is actually used, i.e., as shown by the specimens. In the case of an application based on a bona fide intention to use, the drawing must show the mark as the applicant intends to use it.
A specimen is a real-world example of how the mark is actually used on the goods or in the offering of the services. Labels, tags, or containers for the goods are considered to be acceptable specimens of use for a trademark. For a service mark, specimens may be advertising such as magazine advertisements or brochures. Actual specimens, rather than facsimiles, are preferred. One specimen is required for each class of goods or services specified in the application.
Specimens are required in applications based on actual use in commerce, but are not required for applications based on the owner's future intention to use the trademark.
It is recommended that you use the services of a trademark attorney to help you properly register a trademark. For more information please read Choosing a Trademark Attorney.